During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.
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ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
| Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.
| Maria Iu
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.
The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.