Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
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| Maria Iu
Exclusive: Goldson is setting up a business with the broadcaster as his first client.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
However, CEO Dame Carolyn McCall has warned of job losses.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Gowen has worked at Reach Solutions, ITV and Channel 4.
Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.
ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.