There may be varying reviews, but ITV’s lawyers would have slept more easily without this challenge and many must have questioned the wisdom of poking a stick into this hornet’s nest.
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Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.
The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.
As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster’s growth, kept TV free and helped shape UK culture.
| Maria Iu
To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.
The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.
Following the Love Island 2025 finale, now is the perfect moment to reflect on what the show represents in today’s cultural and media landscape.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.
UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.