More Itv articles

UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.

Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?

Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.

Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.

The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

The data will be available in the UK from September, providing marketers with greater insights into CTV investment.

The deal will see the streaming platforms host each other’s shows, starting from 16 July.

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.