| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
More Magazine articles
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
| Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
The weekly feature aims to shout about the creative work of media practitioners.
Does anyone actually do ‘advertising’ any more, asks the editor.
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
Print and digital circulations broadly continued to decline in 2023 – a continuation of longer-term trends.
With few exceptions news and current affairs magazines saw declines in both print and digital circulations in 2023, according to the latest consumer ABC figures.