Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
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The Association of Online Publishers has released an open letter accusing “unscrupulous” tech vendors of collecting and selling digital publishers’ first-party contextual audience data without their consent.
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
Print and digital magazine circulations largely receded in 2022 amid the cost-of-living crisis and a return to pre-pandemic habits.
Bauer Media’s Heat was the only women’s weekly magazine to post print circulation growth in 2022, according to the latest consumer ABC data release.
News & current affairs market leader The Economist grew its digital circulation year-over-year while its print circulation continued to decrease at a faster rate.
GQ has superseded Men’s Health as the UK’s men’s lifestyle category leader.
A small number of home interest magazines grew their total circulation numbers in 2022, as consumers retained some interest in pandemic-era hobbies.
A small number of women’s lifestyle titles increased their digital circulations last year, while print circulation fell across the board.