As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
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Print and digital magazine circulations largely receded in 2022 amid the cost-of-living crisis and a return to pre-pandemic habits.
Bauer Media’s Heat was the only women’s weekly magazine to post print circulation growth in 2022, according to the latest consumer ABC data release.
News & current affairs market leader The Economist grew its digital circulation year-over-year while its print circulation continued to decrease at a faster rate.
GQ has superseded Men’s Health as the UK’s men’s lifestyle category leader.
A small number of home interest magazines grew their total circulation numbers in 2022, as consumers retained some interest in pandemic-era hobbies.
A small number of women’s lifestyle titles increased their digital circulations last year, while print circulation fell across the board.
All TV listings magazines saw declines in total circulation compared to this time last year, a continuation of 2021’s trend.
In brief: Immediate Media has promoted Cath Waller as managing director of advertising.
Hateful hit-pieces in newspapers are nothing new, but who gets the most out of behaving the worst when newsbrands appear to go after celebrities?