BBC Science Focus managed 88.3% combined circulation growth to lead the pack among men’s lifestyle magazines in the UK in 2023.
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All TV listings magazines declined in total circulation in a continuation of a years-long trend.
Condé Nast’s Vanity Fair was the only women’s lifestyle magazine to increase print circulation in 2023, while others saw increases in digital circulation.
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Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.