What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
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Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.
Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
The Association of Online Publishers has released an open letter accusing “unscrupulous” tech vendors of collecting and selling digital publishers’ first-party contextual audience data without their consent.
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
Print and digital magazine circulations largely receded in 2022 amid the cost-of-living crisis and a return to pre-pandemic habits.
Bauer Media’s Heat was the only women’s weekly magazine to post print circulation growth in 2022, according to the latest consumer ABC data release.
News & current affairs market leader The Economist grew its digital circulation year-over-year while its print circulation continued to decrease at a faster rate.