More Magazine articles

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.

Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.

The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?

A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.

The weekly feature aims to shout about the creative work of media practitioners.

Does anyone actually do ‘advertising’ any more, asks the editor.

With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.

Print and digital circulations broadly continued to decline in 2023 – a continuation of longer-term trends.