Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
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| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
Through the new apps, members will be able to access exclusive training plans and wellness advice from a variety of fitness experts, as well as the latest health-related news.
How much are are publishers really sacrificing revenue when they remove objectionable content, asks Pubmatic’s EMEA sales chief.
The trade body also seeks to make “significant reductions” by 2030.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.