Shares in WPP plummeted as much as 17% in early hours trading this morning (27 February) as the group’s latest financial report revealed a -1.9% drop in net sales during the fourth quarter of 2019.
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Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
Demet İkiler has been appointed EMEA CEO of GroupM, WPP’s media investment wing, after seven years as WPP country manager and GroupM CEO in Turkey.
Following the ICO’s report into real-time bidding, the IAB’s Christie Dennehy-Neil explains what the sector must do next.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
Sponsor content: Influencers have taken a real battering in the media recently – and to be honest, they deserve it.
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.