More Media Business articles

‘Extremely concerning’, ‘strange’, ‘amazingly short-sighted’, ‘very Brexit’, ‘a statement of surrender’, ‘severely damaging’.It was hard – actually impossible – to find anything good in the reactions to Thursday’s news that the Daily Telegraph has pulled out of ABC audits, thus fragmenting a market often praised for its collaboration.So why has publisher TMG – which put… Continue reading A fracture in the newsbrand market

Adams, who has spent three years with Havas, will take up the position of global managing director with Brainlabs.

The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”

Good advertising delivers emotional rewards, writes Tess Alps – and we’re going to need them if we’re to start paying more and consuming less.

Essence has named Ali Reed as its new UK managing director after close to two years with the GroupM agency.

Forget the cynicism – Mindshare’s Ollie Joyce argues sustainability will be the ‘megatrend’ to shape markets over the next 20 years, so adland must get onboard

Wilful disinformation and restricted access – tactics tried and tested in Trump’s America – are now being deployed in the UK. Our media must resist.

UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year, according to the latest IPA Bellwether. Here, industry experts respond to the news.

The fourth quarter of 2019 saw UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year.

Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.