More Media Business articles

Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what’s the solution?

Merkle, the performance marketing agency, has announced the promotion of Craig Dempster to global CEO, taking over from David Williams who has held the role for 32 years.

In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.

Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.

Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.

The Covid-19 lockdown has seen marketing budgets suffer their worst reduction since the global financial crisis in 2009, according to the latest IPA Bellwether. Here, industry bosses react to the news.

Certainty tends to be the touchpaper for M&A activity, writes BDO’s Damian Ryan – so how has Covid-19 impacted the media, tech and advertising markets?

Media and marketing consultancy Ebiquity has hired Nick Waters as its new group chief executive officer, replacing interim CEO Alan Newman.

Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.

The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.