More Media Business articles

In celebration of International Women’s Day, adlanders reflect on where the industry stands and the changes that must be made.

Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.

ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.

Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?

ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.

The original Spitting Image was very much ‘water cooler TV’ with audiences of 15m. With only an estimated few hundred thousand subscribers, there’s no way it can perform this feat for BritBox.

Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.

James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.

GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.

Almost half of our behaviour is made instinctively and consistently – so how can brands get loyal customers to try something different?