More Media Business articles

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.

Guardian Media Group has vowed to no longer accept advertising from fossil fuel companies across its titles in either digital or print.

In the years leading to Brexit national newspapers often indulged in political fantasy, writes Ray Snoddy. How will they behave once we finally do leave the EU?

Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco’s Nick Ashley.

Channel 4 has appointed Sophie Lloyd to the newly created role of branded entertainment & creative leader, poaching her from creative agency Mother.

Independent out-of-home (OOH) agency Talon has named Imran Elahi as its first head of digital, charged with driving digital OOH innovation.

Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.

Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.

A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.

This month the Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.