Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
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BBC director general Lord Tony Hall has today announced that he will be standing down this summer after seven years in the role.
‘Extremely concerning’, ‘strange’, ‘amazingly short-sighted’, ‘very Brexit’, ‘a statement of surrender’, ‘severely damaging’.It was hard – actually impossible – to find anything good in the reactions to Thursday’s news that the Daily Telegraph has pulled out of ABC audits, thus fragmenting a market often praised for its collaboration.So why has publisher TMG – which put… Continue reading A fracture in the newsbrand market