Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
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Only a candidate with the innovative skills of Galileo and the political artistry of Machiavelli has any hope of becoming the next director general of the BBC.
Gooding, who joins two other non-executive board advisors, Craig Wildman and Nigel Salter, has worked for BT, British Gas and Aviva in a career spanning 35 years.
Publicis Media has hired Mandy Rayment as UK director of communications, poaching her from rival ad network Dentsu Aegis.
With the BBC already facing a difficult future, the news of Lord Hall’s summer departure is significant. Here, media experts share their views.
It’s often an unfashionable idea, but Dominic Mills shows that combining the best of new and old media strategy really does deliver. Plus: The joy of the portmanteau.
BritBox, the new streaming service from the BBC and ITV, has appointed Will Harrison to the new role of UK managing director.
BBC director general Lord Tony Hall has today announced that he will be standing down this summer after seven years in the role.
‘Extremely concerning’, ‘strange’, ‘amazingly short-sighted’, ‘very Brexit’, ‘a statement of surrender’, ‘severely damaging’.It was hard – actually impossible – to find anything good in the reactions to Thursday’s news that the Daily Telegraph has pulled out of ABC audits, thus fragmenting a market often praised for its collaboration.So why has publisher TMG – which put… Continue reading A fracture in the newsbrand market
