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What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.

Media trading company Astus UK has promoted Matthew Herbert to commercial director.

The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?

Out-of-home company Ocean Outdoor is restructuring its UK-based sales team as it relocates into a new London HQ.

Thinkbox, MediaCom, Reach Solutions and Wavemaker were among the winners of the sixth annual awards from Mediatel.

Amid growing concerns over the spread of coronavirus, Jan Gooding considers the balancing act between ensuring the safety of staff and protecting business needs.

From the sceptical to the positive, Dominic Mills offers different interpretations of ITV’s recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.

Publicis Media’s Spark Foundry has announced the hire of Marcos Angelides as its new UK chief innovation officer and head of strategy.

Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.

In this week’s Media and Marketing podcast, host John Reynolds is joined by the CEO of M&C Saatchi London, Camilla Kemp, and chief creative officer Ben Golik.