People want the ad industry to use their information in a way that is lawful, transparent and secure. It’s Simon McDougall’s job to ensure that happens – so prepare for major change.
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In this week’s Media & Marketing podcast, sponsored by UKOM, host John Reynolds is joined by a trio of media executives who have all recently launched start-ups.
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the “true potential” of programmatic.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
Twitter is trying it. Google is trying it too. Will Facebook suffer the adspend hit – however large or small – and help clean up the wild west of online political advertising?Following a similar announcement from Twitter last month, on Thursday Google said it would address the lack of transparency and accountability synonymous with targeted… Continue reading Dirty rotten scoundrels always find a workaround
The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?
Dame Carolyn McCall and Sir David Clementi have both warned for the need to reform legacy broadcast regulation. It’s vital their warnings are heeded, writes Ray Snoddy.
Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.