More Media Business articles

…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.

Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.

As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.

Agency network Publicis Media has hired Steve Bignell as UK chief executive of Publicis Media Exchange, replacing Chris Williams after his move back to the US.

Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.

Advertising revenues across the Transport for London (TfL) network have gone up £1m since the introduction of the junk food advertising ban, but one stakeholder says TfL could be missing out on millions.

“It hasn’t changed us and we’re only going to focus on ourselves,” said David Norris, during MAD//Fest 2019.

“We’re one of the best kept secrets in banking, but we’ve decided we need to change that now,” said chief growth officer Rachael Pollard at MAD//Fest London this week.

The appointment of the Financial Times’ first female editor is part of a growing trend in media organisations, writes Raymond Snoddy. But does it signify a turning point?

As the hangovers from Tuesday night’s cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?