More Media Business articles

The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.

The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.

Fimalac, the French group owned by billionaire Marc Ladreit de Lacharrière, has bought a majority stake in London-based digital ad agency Jellyfish.

More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.

With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.

Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.

VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions…

Partner content: The arrival of Virgin Galactic as the first publicly traded space tourism company provides a timely reminder of our inherent curiosity and desire to explore, writes Arif Durrani.

The Ozone Project has secured The Stylist Group as its latest publisher – marking the first time the digital ad platform has signed a partner from the magazine market.

We need greater scepticism from political journalists and a willingness to name officials who deliberately mislead the public, writes Raymond Snoddy.