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Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.

WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.

It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.

Paid search also reached a new milestone this year, exceeding $100bn for the first time.

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.

A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.

The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.

Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.