Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.
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Wood will lead BMG Research’s London office with a particular focus on developing customer strategy and driving commercial action to further enhance client relationships and success in the region.
The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
The BBC and ITV’s joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.
Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.