As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
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Unilever has hired company veteran Conny Braams as its chief digital and marketing officer, a role newly created as the brand looks to become “future-fit” and “fully digitised”.
Dominic Mills wonders if the joy found in M&S’s festive ads could help revitalise the business beyond Christmas – while he remains confused by Pandora’s strange offering.
Agencies and brands will need to unite in their data journey to reveal their full potential, writes Ben Murphy.
The winners will be announced during a prestigious ceremony on 19 February 2020, held at Banking Hall in central London.
Alistair MacCallum explains how he plans to boost the sector’s credentials ahead of moving in on marketing budgets assigned to other media channels.
Havas Media Manchester has boosted its senior leadership team with the hire of Lucy Barnes as strategy partner.
UKTV has appointed Simon Michaelides as chief marketing and innovation officer, a new role replacing CMO Zoë Clapp.
Anna Hickey, formerly chief operating officer at Wavemaker UK, has been promoted to the agency’s global leadership team as president of global clients.
Ray Snoddy has scoured the manifestos of the main parties to understand their positions on the media and creative industries. The scores are dreary.