Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project’s Damon Reeve – here’s what marketers can do to fix it.
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Sky’s decision to launch a news channel that ignores the biggest story in UK politics might sound appealing to many, but is wrong in principle and wrong in practice, writes Raymond Snoddy.
When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
HERlarious Comedy for Creatives takes place on 13 November, hosted at the UK headquarters of LinkedIn in central London. Join us!
The more Dominic Mills thinks about adland’s new obsession with doing things “Faster, Better, Cheaper”, the more irritated he becomes.
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe’s Marie-Clare Puffett.
The recent “underwhelming performance” of marketing budgets continued during the third quarter, with UK businesses recording a slim reduction in spending availability according to the Q3 IPA Bellwether report.
An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.
Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.