the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
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Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.
What started as a campaign at the end of December 2018 to challenge negative stereotypes, has quickly become a movement over this past year. Join us to celebrate.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
Nine months after the consolidation of their global operations, Publicis Media has announced that Blue 449 will be integrated into the Spark Foundry brand in the UK from early next year.
PHD Worldwide has created two new C-suite positions, with Avril Canavan promoted to chief marketing and communications officer and Patrick Ryan promoted to chief commercial officer.