RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
Showing 1581-1590 of 7,375
More Media Business articles
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity’s Michael Karg.
For all its apparent faults, you can’t say Facebook isn’t resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
The out-of-home industry faces two significant barriers to growth, writes Talon’s Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.
FMCG giant Unilever is calling upon brands, platforms and publishers to join it in developing a holistic measurement system across multiple media channels.
In this week’s podcast, John Reynolds sits down with founder of Uncommon, Nils Leonard and Ali Hanan, founder of Creative Equals. Plus: Alex DeGroote on 2019’s media stories and Zenith’s Danielle Baker on the next cultural trends.
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.