The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
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Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden
VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.
Hannah McCready reflects on the media agency pitching process after attending Mediatel’s Future of Brands
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy – but there is much missing to really remedy publisher misfortunes.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd