Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
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A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the “ethos” of the new company.
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.