Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
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Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.
Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an ‘old fashioned’ media plan – if only to settle an industry-wide argument. Plus: understanding trading disputes.
Publicis Groupe’s data and technology division, Publicis Spine, has appointed Ian Thomas as its chief data officer, responsible for the wing’s overarching data and analytics strategy.
Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio – the third new station to be launched by the commercial radio broadcaster in under 12 months.
Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
As part of a trio of promotions, performance marketing agency iProspect has elevated its managing director, Jack Swayne, to CEO, London with immediate effect.
Bountiful Cow’s Erika Mari reflects on the disappointing results of this year’s IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.