Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
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By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy – but there is much missing to really remedy publisher misfortunes.
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It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
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