Online businesses remained TV’s biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
Showing 1551-1560 of 7,396
More Media Business articles
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
If the outcome of a consultation is closure, the final issue of the magazine will go on sale on 2 April 2019
Attacks on the Speaker of the House of Commons by the Brexit-supporting press are disgraceful, writes Raymond Snoddy – and there is only one explanation as to why they are being made.
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
Independent agency AMS Media Group has launched in Leeds as it looks to grow its business outside of London.
Behavioural agency Total Media Group has launched a new consultancy, aiming to use behavioural science and bespoke technology tools to solve business challenges for clients.
As the Web turns 30, its creator says it would be both defeatist and unimaginative to suggest it cannot be changed for the better. Here, Ray Snoddy sizes up the scale of the challenge.
As digital out-of-home screens steal the limelight, what’s to become of the humble billboard, asks Stuart Taylor – and what does it mean for advertisers?