More Media Business articles

The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.

If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.

This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.

CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions. 

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.