Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
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If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.