Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.
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Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
The UK Stop Ad Fraud Coalition has joined the Conscious Advertising Network to help “further joint aims”.
While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network’s Jamie Seltzer.
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don’t appreciate this enough and should say it more often.
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
Let’s be clear. Principal media only exists to make media agency groups more money.
We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.