More Media Business articles

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over. 

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

People genuinely want to help each other in this industry, but too often people fail to make the first move.

At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.

You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.

Living circumstances might be “more likely” to indicate purchase preferences than age demographics, new research has found.

Tobi Asare and Stefanie Daniels discuss findings from this year’s All-In Census and how companies can cultivate a more supportive working environment for women.

The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?

GB News has breached British broadcasting rules for the third time, Ofcom has ruled, after the broadcaster aired a political chat show in which two MPs were the presenters.