Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
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The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.
This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.
Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?
Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.