More Media Business articles

Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.

Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.

Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay. 

This industry should be asking hard questions about how we can be the most pro-family sector in modern business, writes the editor.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.