More Media Business articles

WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.

Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.

The appointment of Samir Shah as BBC chairman should be welcomed. But wouldn’t he and director-general Tim Davie be even more effective if they swapped roles?

Channel 4 intends to launch solus takeovers and ‘lite’ ads next year that feature within shorter ad breaks on its video-on-demand service.

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

The reason fraud proliferates is that as an industry we don’t take the available steps to mitigate. Time for a New Year’s Resolution.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.