Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.
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Media talking about ‘creative’ is too narrow in ambition. It’s creativity that will become the most priceless commodity in our industry.
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.
The inaugural Top 50 Women Gamechangers in TV has been revealed.
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.