Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
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Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year.
Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.
Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.
The media we create for ourselves is the best tool we have to combat noise and disinformation.
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.