More Mobile articles

By 2013, 47% of European broadband subscriptions will use mobile networks and nearly a quarter of broadband-equipped sites will use mobile-only, according to a new forecast from Analysys Mason. The speed of take-up of broadband via mobile USB modems has surprised many in the fixed broadband business – and the early indications, said Analysys, are… Continue reading A Quarter Of Broadband Homes To Be Mobile-Only By 2013

The BBC has signed licence agreements with three companies to make iPlayer downloads available to mobile phone users.The BBC has licensed digital rights management software, allowing it to create and distribute content in the Open Mobile Alliance DRM 2 format as well as ensuring content will only stay on mobiles for a set 30-day period.According… Continue reading BBC Plans To Extend Mobile iPlayer Downloads

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

The increasing availability of mobile handsets capable of receiving free-to-air analogue and digital terrestrial TV signals will adversely impact the prospects for dedicated mobile broadcast TV networks, according to a new report from Juniper Research. While the report says that more than 330 million mobile users worldwide will own broadcast TV-enabled handsets by 2013, less… Continue reading Mobile Broadcast TV Revenues To Be Hit By Free To Air Services

A new report from the Nielsen Company reveals that the average mobile subscriber in the US sent and received more SMS text messages than mobile telephone calls during Q2 2008. This is the second consecutive quarter in which the average number of text messages was significantly higher than the average number of calls, according to… Continue reading Text Messaging Overtakes Mobile Voice Calls

A year of heavy marketing of mobile broadband has pushed the mobile phone networks ahead of WiFi hotspots as the most popular way of accessing the internet on the move, according to a survey of UK mobile broadband users by Point Topic. The study shows that the UK mobile phone companies have managed to grow… Continue reading Mobile Phone Networks Overtake Wi-Fi On The Move

The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

At the end of 2008, there will be four billion global mobile subscriptions, according to the latest forecasts from Informa Telecoms & Media. Assuming that the world’s four billionth mobile subscription comes during the fourth quarter of 2008, it will have taken just five full quarters for the latest billion net additions, said Informa. The… Continue reading 4bn Global Mobile Subscriptions By End Of 2008

More than 4.5 million European mobile phone users accessed search during June 2008, up by 38% year on year, according to the latest data from comScore M:Metrics. The comScore report found that mobile search is gaining both popularity and frequency of use in Europe and the US. Over 20.8 million US mobile subscribers accessed search… Continue reading Mobile Search Grows 38% In Europe Over The Past Year