Nokia is set to launch a new entertainment and lifestyle TV channel to promote its new N96 handset.The mobile TV channel, Capsule N96, will launch next month with downloads available from www.nokia.co.uk/n96.Nokia has hired Channel Five’s Fifth Gear presenter Jonny Smith and fashion guru Wayne Hemingway to feature on Capsule N96 programmes.Simon Ainslie Nokia UK’s… Continue reading Nokia Launches New Mobile TV Channel
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Mobile advertising in the US will reach $1.9 billion in 2012, according to a new forecast from market research firm Frost & Sullivan. With nearly 85% of Americans using cell phones, operators have a customer base of almost 250 million to be tapped for mobile ad revenues, according to Frost & Sullivan. The report warns… Continue reading US Mobile Advertising To Reach $1.9bn
New research from Ipsos Mendelsohn has found that the top fifth of US households by income spend more time online than the rest of the population. The study also found that as the rich get richer, they stay online for even longer each week. The Affluent Survey focuses on $100,000+ income households, representing about 20%… Continue reading Affluent US Households Spend More Time Online Than Rest Of Population
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.The report says that the total value of the UGC market – comprising social networking, dating and personal content delivery (PCD) services – will rise from nearly $1.1 billion in… Continue reading Ad-Funded Social Networks To Provide Bulk Of Mobile UGC Revenues
Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up, according to new research from Ofcom. However, the research also reveals that despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered… Continue reading Ethnic Minority Groups Lead The Way On Digital Device Take-Up
Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. While the vast majority (56%) believes that content downloads to mobile phones should be free of charge, there is a growing number of consumers that are so averse… Continue reading Ad-Averse Mobile Users Will Pay To Avoid Advertising
After a slower start, the United States has caught up with Western Europe in the adoption of 3G, with 28.4% of American mobile subscribers having 3G devices versus 28.3% in the largest countries in Europe. According to a new report from comScore, the number of US subscribers with 3G enabled devices has grown 80% to… Continue reading US Adoption Of 3G Devices Catches Up With Western Europe
Adjustments to the UK regulatory framework are required given consumers’ rapid adoption of mobile broadband services, according to an Ofcom-commissioned report from Analysys Mason. The study, which forms part of Ofcom’s ‘Mobile Sector Assessment’ consultation, considers the recent dramatic increases in data service usage, which could accelerate over the next five years. Widespread access to… Continue reading Changes Required In Regulation Of UK Mobile Industry
A high percentage of mobile phone users in the UK, US and India say they are receiving advertising messages through their mobile phones, according to the latest Mobile Advertising Report (MAR) from GfK. The research shows that 85% of mobile users in India, 51% in the UK, and 37% in the US said they receive… Continue reading High Percentage Of Mobile Users Receiving Advertising Messages
Mobile web usage is not only gaining traction in the United States but soon will surpass the UK, according to new data released by Bango. According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South… Continue reading US Mobile Web Usage To Overtake UK
