More Mobile articles

ITV1 failed to source any network programming from Wales for the second year running, according to a report from the TV producers’ trade body Pact.The report found that no independent production in the drama, factual or light entertainment categories were sourced in Wales for any of the five main terrestrial channels – BBC One, BBC… Continue reading ITV fails to produce network programmes in Wales

From Q2 to Q3 2008, the number of Britons using mobile internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based internet (34.3 to 35.3 million Britons), new research has found. The Nielsen Online research, Mobile Media View, examines how mobile internet is growing, the age of consumers using it and… Continue reading Increase in Britons using mobile internet

Sky is set to sell mobile advertising around its content in a bid to offer advertisers cross-platform opportunities and push into the commercial mobile sector.The mobile ad deals across the T-Mobile and Vodafone portals will kick-start this week with ads for Fiat and Adidas.This is one of the first times a content owner has taken… Continue reading Sky takes charge of its mobile ad sales

Revenues from mobile phone sales are expected to grow at 6.8% CAGR between 2007 and 2013, and should exceed $200 billion by the end of 2013, according to Informa Telecoms & Media’s latest Future Mobile Handsets report. Emerging markets, including Brazil, Russia, India, and China (BRIC) and Africa, will make up the majority of global… Continue reading Mobile Phone Market Worth $200bn By 2013

The Internet Advertising Bureau (IAB) has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.The IAB said that Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential.The hire comes a month after the IAB officially widened its remit to serve the mobile… Continue reading IAB UK appoints Jonathan Mew as first Head of Mobile

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Trinity Mirror is launching 11 regional mobile news sites by the end of the year, offering advertisers formats such as sponsorship and banner ads.The sites, which will follow last week’s launch of the Birmingham Post‘s mobile service, will provide free content and be financed through long-term sponsorship deals and banner ads.Sponsorship of the mobile sites… Continue reading Trinity Mirror To Launch 11 Regional Mobile Sites

A new US mobile phone user survey, carried out by Azuki Systems, saw over 54% of respondents say their mobile phone usage had increased by more than 25% over the past two years, while one in five said it had increased by more than 50%. A significant catalyst behind this growth is smart phone adoption,… Continue reading US Mobile Usage Grows

The global organisation for the mobile phone industry, the GSM Association, is to use comScore’s M:Metrics system as it attempts to develop an audience measurement system for mobile media.The GSM Association already is already working with the five major UK mobile networks and ABCe, and with this latest move has now enlisted one of the… Continue reading GSM Association To Use M:Metrics Measurement System