US users of Apple’s iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, based on a survey by Limbo and GfK Technology. The quarterly research also finds that US iPhone users are more than twice… Continue reading iPhone users more aware of mobile ads
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Regional publisher Newsquest has launched 148 new mobile websites to add to its network of newspapers and websites.Clients will be able to book sponsorship and ads across the new sites, which will feature news, sports, travel, entertainment and weather information, from this week.The publisher plans to sell ads on the mobile network alongside its existing… Continue reading Newsquest launches new mobile websites
New research from comScore has revealed that the number of US mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device. Mark Donovan, comScore senior analyst, said: “The rapid growth in smartphone adoption in the United States has… Continue reading Number of US mobile game downloaders grows 17%
Although mobile operators have seen average revenue per user decrease, they have sought to boost revenue via new value-added services; however, the most profitable data service is still text messaging, reports In-Stat. Short Message Service (SMS) and Multimedia Message Service (MMS) technologies provide potentially endless revenue streams for forward thinking Mobile Network Operators (MNOs), the… Continue reading Text messaging remains most profitable mobile data service
The increasing availability of broadband-enabled mobile networks will underpin continued strong growth in mobile phone usage in Brazil, Russia, India and China, according to a report published by Juniper Research. Mobile phone usage in the BRIC markets will grow from 1.21 billion in 2008 to 1.64 billion by 2013, said Juniper. The report also found… Continue reading Strong mobile usage growth forecast in BRIC markets
The Financial Times has launched a mobile version of its website, in a bid to attract younger users, following the news that FT.com reached the 1 million user mark for the first time.The website, which will be available to mobile users at m.ft.com, will be consistent with the new FT.com design but will offer a… Continue reading FT.com launches new mobile version of website
Blyk has announced that its UK CEO Shaun Gregory is stepping down and will be replaced by the free mobile network’s current co-founder and executive director, Antti Ohrling.Gregory’s departure, which is thought to be due to personal reasons, comes as the company plans a organisation restructure and adds an extra €40 million in funding to… Continue reading Shaun Gregory steps down as Blyk’s CEO
Annual revenues from the global mobile market will top $1.03 trillion by 2013, when the number of subscriptions worldwide will have risen to more than 5.3 billion, according to Informa Telecoms & Media. From end-2007 to end-2013, the global mobile market will see huge growth, increasing in size by over half (56%), according to the… Continue reading Global mobile revenues to top $1 trillion by 2013
The number of people using their mobiles to access social networking sites such as Facebook and MySpace has rocketed this year, according to new research by Orange. The study found that the combination of cheap or unlimited internet access tariffs and advanced handsets, which make it easier for people to log on to their favourite… Continue reading Mobile social networking rockets
Wireless devices will be the primary means of connecting to the internet for most people by 2020, according to a new report by Pew Internet and American Life. The ‘Future of the Internet III’ survey found that the combination of portability and affordability will be the reason behind the mobile internet’s success in 12 years… Continue reading Most people will access the internet via mobile by 2020
