More Mobile articles

Nokia, the world’s largest mobile phone company, has warned that the global mobile phone market is set to decline for the first time. The mobile company, which was releasing its first quarter results, said that it expects the number of phones sold to increase by 10% from the 1.1 billion phones sold last year. However,… Continue reading Mobile Phone Market To Decline Says Nokia

Total search-related mobile advertising expenditure will grow from $813 million in 2008 to $5 billion in 2013, according to a new report from ABI Research. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers… Continue reading Mobile Search Adspend To Reach $5bn In 2013

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report from Juniper Research. The report says that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and… Continue reading Annual Mobile Adspend To Pass $1 Billion In 2008

New research from M:Metrics has found that mobile advertising is an ideal method for reaching young men, as among mobile phone users, 36% of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, said M:Metrics, with 9% responding to an SMS advert they… Continue reading Mobile Advertising Ideal Way To Reach Young Men

Yahoo! has unveiled a version of its mobile search service, oneSearch, which allows users to initiate faster searches using text or voice.The new oneSearch 2.0 application, which will be rolled out before the end of June, claims to offer improved results relevance through richer, more detailed search results by including a predictive text application for… Continue reading Yahoo! Unveils Voice Activated Mobile Search

A new report from the Nielsen Company reveals that 23% (58 million) of all US mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days said they responded to a… Continue reading 28 Million US Mobile Subscribers Responded To At Least One Mobile Ad

A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012. Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for… Continue reading Portable Media Players Will Expand Opportunities For Mobile Marketers

Annual revenues generated by mobile search services are expected to reach $4.8 billion by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over… Continue reading Mobile Search Revenues To Reach $4.8bn By 2013

Ofcom is to auction a large portion of radio spectrum for services such as mobile TV.The provisional deadline for applications is 10 April, with the auction likely to start at the end of April.Ofcom said the 1452-1492 MHz band, the so-called “L-Band”, could potentially be used for mobile multimedia services such as mobile TV, satellite… Continue reading Ofcom To Auction Radio Spectrum To Make Way For Mobile TV

Dennis Publishing and mobile media company Player X have launched a mobile TV channel for digital only men’s lifestyle magazine, Monkey.The Monkey mobile TV channel will run in a similar way to the ad-funded digital magazine. The service will be free for the consumer, running as the first off-portal men’s lifestyle mobile TV channel, according… Continue reading Dennis Launches Monkey Mobile TV Channel