It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…
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A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.
New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.
The addition of a voice call function will put the instant messaging app alongside services such as Skype, Viber and Tango.
The annual Connected Consumer Conference will take place on 11 and 12 March – an unmissable two-day event covering technology, research and innovation in the connected world.
Google has unveiled a new prototype smartphone with 3D sensors, enabling the creation of 3D maps of a user’s surrounding.
Following Facebook’s $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world’s largest social network is going to make the money that justifies the purchase…
Following what was also a healthy period for Android in the tablet market, GWI’s results reveal that during 2013, Android’s mobile market share climbed from 27% to 65%.