The Jed Glanvill-led review into newspaper audience measurement – and the future role of the National Readership Survey (NRS) – will kick-off today, as clarity emerges over how newspaper publishers regard the current system.
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There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.
In a sign that we are becoming increasingly worried about privacy, a new study has revealed that more than one in three people who have used an app have deleted it because they think their data is being overused.
Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media’s Zac Pinkham investigates.
As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
Weve, the joint venture between EE, O2 and Vodafone, has reportedly scaled back plans for a contactless payment app because the partners cannot agree on how to progress.
Following Apple’s new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch – and shares some intriguing product news from Motorola.