The differences between Twitter and Facebook have an enormous implication for data mining for television, says Mediaocean’s Sarah Lawson Johnston. So what does the future have in store?
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Client: FujitsuTarget: Fujitsu tested a new mobile campaign format with a layout similar to its website to present the company’s notebook series in six different countries.Medium: Users were led to a product details page via a notebook configurator. Here they could leave their email address, allowing sales staff from the appropriate region to contact them… Continue reading Mobile Case Study: Fujitsu
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.
Smartphone and tablet web browsing is commonplace, yet many publishers still haven’t made the move to mobile, says Vibrant Media’s Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.