Marketing measurement – and consequently insight – has failed to keep pace with technology, but we’re close to closing this potentially dangerous mobile blind spot, says Experian’s Giles Longhurst.
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This week Simon Andrews, founder of Addictive! takes a look at how businesses are dealing with digital transformation, the blurring of lines between online and offline commerce, and new speculation surrounding the iPhone.
New research from digital market research and tech company Toluna reveals the consumption habits of smartphone users between going to bed and waking up in the morning.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.
The Corner Store feature, which is currently limited to Washington DC on a trial period, will allow users to order from more than 100 items that are competitively priced against local high street stores.
At less than 7mm thick, the device is also one of the slimmest ever produced by the South Korean company and is equipped with a 4.7-inch HD Super AMOLED display.
After a busy start to the year that has seen both his ‘meeja’ social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back – and according to him, the world’s gone Globile.
Cosmopolitan.co.uk has also been developed to prioritise social media, making it easier to share content with “enhanced” social share buttons, easy navigation and a “clean streamlined layout”.
From 16 September EE customers will be able to use their mobile phone to pay for travel on the London bus network for the first time.
EE customers will be able to travel on London’s Underground, DLR and Overground networks using their mobile phones when TfL’s contactless program launches on 16 September.