Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since – so how do we define ourselves in today? SMG’s Simon Pont investigates.
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Ahead of MediaTel’s CES Debrief in January, the event’s chair, Graham Lovelace, takes a look at what we might expect – and what the implications might be for advertisers, agencies and media owners.
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend – ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
Global smartphone shipments are forecast to account for 82% of total mobile phone handset shipments in 2017, up from 55% in Q3 2013, according to the latest NPD DisplaySearch.
EE predicts a ‘record-breaking month’ of 4G sales in the run up to Christmas.
This week, Simon Andrews, founder of Addictive!, looks at how smart brands need to operate in a ‘post mobile world’, and why Google and eBay having their own ‘brand cathedrals’ is starting to make sense.
The news follows BT’s announcement that it has secured the exclusive rights to broadcast live Champions League and Europa League football matches, which previously belonged to ITV and Sky.
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
In this week’s Mobile Fix, Addictive! founder Simon Andrews takes a look at what the future holds for digital and tech – and how businesses will need to adapt.
Channels in the new line-up include Comedy Central, MTV, Dave, Watch, Gold and Discovery.