The smartphone market might be growing strongly, says Ed Owen, but the excitement and differentiation has died. Didn’t smartphones used to be exciting?
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Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.
This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware – as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.
In one year, Apple’s share of mobile web usage has fallen 10%, while rival Android has seen usage climb as the gap between the two rapidly closes.
EE has announced a new milestone with more than one million customers now subscribing to 4G – but critics still question the speed and quality of coverage.
Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.
The transaction – expected to close in the first quarter of 2014 – will provide Verizon with 100% ownership of the industry-leading wireless carrier in the United States.
EE finally sees 4G competitors come to the market as some experts question the quallity and speed of the superfast network.
Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?
Accrington, in Lancashire, has been named the 100th town in the UK to receive the superfast mobile internet.
