Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
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CDs promised a better way to consume content but ended up becoming a stepping stone for the atomisation of music. Are apps going the same way? By Simon Andrews, founder of Addictive!
Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.
The new Pinpoint platform enables advertisers to send “intelligently targeted” push messages to a network of opted-in smartphone users, aggregated across the group’s national and regional app titles.
Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
Developed with the aim of putting mobile “at the heart” of the TV experience, EE TV will allow users to watch programmes on their main TV set, as well as up to three smartphones or tablets at the same time, anywhere in the home.
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
This week Addictive! founder Simon Andrews talks apps, Facebook’s ad tech developments and how mobile money is heating up.
Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.