More Mobile articles

Adding to towns including Aldershot, Hitchin and Stevenage, EE aims to cover 98% of the UK population by the end of 2014.

The Xperia Z Ultra has been named the world’s slimmest smartphone with the largest HD screen, offering enhanced images through its 8 megapixel camera.

Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.

The integrated geo-location feature of Soundwave means that users can see popular songs playing in a chosen area – before sharing their own playlists linked to services including Spotify and Rdio .

Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.

Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.

The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.

When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.

This week, Simon Andrews takes a look at the key highlights from Apple’s Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues – but we shouldn’t bet against them not claiming their mojo back in the longer term…

We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…