The channel is to become the first commercial broadcaster to offer free offline mobile catch-up content.
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Today, EE 4G is being switched on in Altrincham, Bedford, Camberley, Crawley, Farnborough, Farnham , Maidstone, Rochdale, Tonbridge and Welwyn Garden City.
New data suggests that ‘snackbar’ ads accounted for 86% of ad impressions across mobile and tablet devices in Q1 2013 – with consumers four times more likely to click on an ad that adapts to screen size.
Is Google Now a glimpse at the future of mobile? And although there’s been very little buzz around it, is iOS7 Beacons going to prove a big deal? Simon Andrews thinks so as gives us our latest Mobile Fix…
In this week’s Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new ‘in’ thing…
Over 120 live performances and more than 250 hours of live coverage was broadcast across multiple screens, with mobile and tablet accounting for 42% of traffic.
As mobile usage continues to grow at unprecedented rates, so does the divergence in what constitutes the right standard for mobile activity measurement – so Alok Kapur, global head of mobile strategy at Experian, has set out five key questions he believes every marketer should ask to make mobile data work effectively.
EE will officially switch on double-speed 4G in twelve UK cities on July 4, seeing EE’s network reach a theoretical maximum speed of 150Mbps – rivalling mobile networks in Europe, the US, Japan and South Korea.
300,000 people downloaded the app after the return of Channel 4’s live programme last weekend.
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.