ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.
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‘Connected mums’ lead across the majority of major social media platforms, spending 19% more time on social networking sites than the general population, a new report from the BabyCentre has revealed.
Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
When people talk about ‘interruptive advertising’, out-of-home and mobile is the most interruptive of them all, says The Media Native. It disrupts our flow when we’re on a journey and could easily become the equivalent of bad online display; constantly bombarding us with pop-ups and click-throughs. A marriage made in heaven? Perhaps…but it could also lead to a cycle of disillusion if brands fail to make it work for consumers.
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand – with three quarters admitting to only watching live TV on a smartphone.
Telefónica’s global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world. But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the ‘natural marriage’ is not just one of convenience…
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
It has been speculated that ‘iRadio’ will feature audio and banner ads sold through Apple’s iAd mobile network – operating much like an online radio station – putting it in direct competition with existing services such as Spotify and Pandora.
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
Micro video app Vine has been launched on Android after 13 million downloads of the IOS version.